How to Use Your Website to Promote Special Offers

In this guide, we'll show you how to use your website to promote special offers. Special offers can range from limited-time promotions, like "Book a boiler service this summer and get 10% off," to ongoing discounts for specific groups such as OAPs or NHS staff. Adding these offers to your website can help you attract more leads and convert website visitors into paying customers.

Step 1: Log In to Your BUILT Dashboard

1. Access the Dashboard: Go to app.builtfortrades.co.uk and sign in.
2. Forgot Password: If you don't remember your password, use the "Forgot your password" link to reset it.

Step 2: Navigate to the Offers Section

1. Locate Offers: Once logged in, find the "Offers" option on the left-hand sidebar under "My Website".
2. Activate Offers Page: Click on "Offers", then toggle the option at the top to activate the offers page and click "Save".

Step 3: Customise the Offers Page Header

1. Update Header Text: On the BUILT dashboard, in the Offers section, click the "Orange Header" tab to update the text.
2. Save Changes: For example, change "Offers and Promotions" to "Our Offers" and save the changes.

Step 4: Create a New Offer

1. Add a New Offer: Click the orange "New Offer" button.
2. Title the Offer: Enter a descriptive title, e.g., "10% off Boiler Servicing this Summer".
3. Set Active Status: Toggle the "Active" option if you want the offer to be visible immediately.

Step 5: Schedule the Offer (optional)

1. Set Start Date (optional): Toggle the start date option if you want the offer to begin on a future date. Select the desired date from the calendar.
2. Set End Date (optional): Toggle the end date option and set it to the desired end date. This will automatically remove the offer from the website on that date.

Step 6: Add an Image

1. Upload an Image: Click on the image upload section, choose an image file, and upload it. Use tools like Canva to create professional images if needed.

Step 7: Add Offer Details

1. Enter Text: Click on the orange text tab and add details about the offer. Include the discount, eligibility, expiration date, and reasons to take advantage of the offer.
2. Customer Instructions: Mention that customers should refer to the promotion when contacting you.

Step 8: Add a Call-to-Action Button

1. Choose Button Action: Select "Open the contact page when the button is clicked" for a default option.
2. Button Text: Enter text for the button, such as "Book Now".
3. Alternative Links: If you use a third-party service for contact forms, choose the appropriate link option (new tab or same tab).

Step 9: Review and Save

1. Preview Offer: Click the "View" button to see how the offer appears on the website.
2. SEO Title and Description: Create an SEO title (up to 60 characters) and a description (130-160 characters) for Google search results. This is important for search engine visibility.

Final Steps

1. Save Changes: Ensure all your changes are saved.
2. Get Help: If you need assistance with SEO or any other step, feel free to contact the BUILT team.

By following these steps, you can effectively use your website to promote special offers and convert website visitors into leads. If you have any questions, please get in touch with our team.

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