Tools, insights, and strategies to help you grow your trades business.
Post Ideas That Work
Grow your following
Your Business
Just now
+120%
Engagement
+350
Followers
Explore essential social media strategies to enhance your business's online presence across multiple platforms to effectively grow your business.
Your Business
GBP Suspension Risk
What you need to know
Active
Status
Required
Verification
Why your Google Business Profile might get suspended after setup and what to expect next.
AI in Plumbing & Heating
The future of the industry
$ checking tools...
✓ Scheduling: connected
✓ Invoicing: connected
✓ Diagnostics: ready
All systems operational
Maintenance
Predictive
AR-powered
Diagnostics
Discover how AI is revolutionising plumbing & heating through smart monitoring, predictive maintenance, and AR technology - transforming how professionals deliver services.
Rank on Google Maps
Dominate your local area
boiler repair near me
local plumber
heating engineer
Yes
GBP optimised
50+
Citations
4.8★
Reviews
We unlock the secrets to conquering local search on Google Maps. Discover how to optimise your profile, build a strong online presence, and climb the rankings to reach more potential customers in your local area.
5 Lead Hacks for Engineers
Online marketing strategies
+72%
Enquiries
↓35%
Cost per lead
28%
Conversion
Traditional marketing strategies are not enough. You need to incorporate online marketing strategies to get more leads. Here are five hacks for heating engineers to get more leads using online strategies.
Understanding GA4 Reports
Make sense of your data
42%
Bounce rate
2m 15s
Avg. session
/contact
Top pages
When you log into the Google Analytics dashboard to check on the performance of your website, you're bombarded with lots of data and graphs. Here, we'll outline the most important things to look out for.
Frequently Asked Questions
Everything you need to know
🌐
Websites
📈
SEO
📣
Marketing
🎯
Leads
⭐
Reviews
💬
Social
Answered
Websites
Answered
SEO
We've compiled the most common queries to help you understand how BUILT can support your journey to success.
SEO vs PPC
Which is right for you?
Long-term
SEO (organic)
Instant
PPC (paid)
We at BUILT understand how difficult it can be to spread the word about your brand and reach out to potential customers: reaching your potential customers and balancing costs can be tricky.
Why You Need Local SEO
Get found by local customers
boiler repair near me
local plumber
heating engineer
46%
Local searches
78%
Mobile intent
28%
Action rate
Local SEO (search engine optimisation) is a great way to boost your company's growth but is frequently underestimated. We'll look at the importance of local SEO in this blog post.
Website Costs Explained
What to expect in 2025
£500+
Starter
£2k+
Professional
The size, complexity, and purpose of a website, as well as the fees associated with its design, hosting, and domain, are all elements that can affect how much it costs.
Service Plan Revenue
Predictable monthly income
£3,200
Monthly recurring
92%
Retention rate
Recurring revenue (such as collecting monthly payments from your customers with service plans) provides a stable and predictable way to grow your business.
Your Business
Google Reviews Matter
Build trust and win more work
4.9★
Rating
47
Review count
The online reputation of your business can significantly impact its success. One of the most valuable assets in building and maintaining this reputation is customer reviews and Google Reviews.
Your Business
Improve Your GBP Ranking
5 proven strategies
+180%
Profile views
+95%
Calls
Here we'll introduce you to a Google Business Profile, why it's important to have one and why you should consider Google ranking factors to maximise the growth of your business.
Best Social for Trades
Focus on what works
Your Business
Just now
Essential
Visual
If you're strapped for time or find yourself consistently busy, it's best to focus on doing one platform well rather than having lots of different profiles.
Plumber Website Designs
3 creative website ideas
Are you looking for website design ideas for plumbers? Take a look at these 3 creative designs!
Electrician Website Designs
3 creative website ideas
Are you in need of some inspiration for an electrical contractor website? Take a look at these 3 creative website design ideas for electricians!
Marketing Tips for Trades
Boost your business today
3.5x
ROI
+90%
Engagement
Investing in digital strategies and a website can provide numerous benefits that can help grow their businesses. In this blog post, we'll share some marketing tips for trades that can help you boost your business.
Heating Engineer Designs
3 creative website ideas
Are you looking for website design ideas for heating engineers? Take a look at these 3 creative designs!
Mastering Cash Flow
Get paid on time, every time
14 days
Payment terms
↓70%
Late payments
In this blog, our experts give you useful tips and ideas to help you make sure your customers pay you on time to improve your cash flow and help your business grow.
Boiler Quote Tool
Let customers quote themselves
$ checking tools...
✓ Scheduling: connected
✓ Invoicing: connected
✓ Diagnostics: ready
All systems operational
+45%
Enquiries
8hrs/wk
Time saved
If you're a heating engineer, having a boiler quote tool on your website could be beneficial. We've accounted for the top reasons we think heating engineers should have this quote tool on their website.
Your Business
Why Tradesmen Need GBP
Your free Google listing
3x
Visibility
High
Trust factor
If you're a trade or small business owner who wants to gain a wider audience online, and you don't know how best to do so, then read this blog post to find out just how crucial a Google Business Profile is!
Why Facebook Matters
Your essential business page
Your Business
Just now
3x organic
Reach
Social proof
Reviews
It's more important than ever to have a strong online presence, especially for trade businesses. If you're a trade professional, having a Facebook Business Page can no longer be considered optional -- it's essential.
Increase Website Traffic
5 proven strategies
+200%
Organic traffic
↓15%
Bounce rate
Our comprehensive guide covers everything from SEO to social media to attract more website visitors and turn them into long-term customers. Learn the basics of digital marketing.
SSL Certificates Explained
Why HTTPS matters
Encrypted
Security
Yes
SEO boost
In this quick guide, we explain in layman's terms what an SSL certificate is and more importantly, why your website should have one.
Marketing Tools You Need
Essential tools for trades
Mailchimp
Canva
Social
For busy tradesmen, the idea of crafting a marketing strategy can feel overwhelming -- we outline the top tools you need to get your business seen!
SEO Tools for Trades
Rank higher in search results
boiler repair near me
local plumber
heating engineer
92%
On-page score
24
Indexed pages
150+
Backlinks
Tradesmen have great looking websites, but if no one visits it, it isn't doing its job. Paying attention to how your website ranks in search engines like Google will help increase your traffic!
Pick the Perfect Domain
Your online address matters
Local
.co.uk
Global
.com
You may not have thought about a domain unless someone has tried to flog you an expensive domain promising you'll rank page one. We're here to help cut through the jargon and explain how to get the perfect domain.
Marketing Strategies
Grow your trades business
32%
Email open rate
+145%
Social reach
Here are key marketing tactics for tradesmen looking to grow their business. Learn how to use email marketing, local SEO, social networking, online reviews, and local listings.
Citation Building
Boost your local visibility
50+
Directories
98%
Consistency
Here, we've outlined the basics you need to know about citation building for trades and about our very own SEO Visibility Booster, which is a tailor-made product that helps you grow your trade business online.
Start a Trades Business
Step-by-step guide
2-4 weeks
Setup time
Month 1
First client
Starting a trade company as an electrician, plumber, builder, or other tradesman is exciting and profitable. We go through it step-by-step to help you get started on building your first business.
Save Your Business Money
Improve your bottom line
£4,500
Annual savings
↓35%
Waste cut
Finding methods to save money in a competitive market may have a major influence on your bottom line as well as improving profitability. Here are some tips and suggestions to help you save your business money.
Get More Leads
Effective growth strategies
+120%
SEO traffic
+85%
Form fills
+60%
Phone calls
Discover effective strategies to generate more leads for your trades business. Learn how to optimise your website, leverage content marketing, and focus on local SEO to attract and convert potential customers.
Quotes That Win Work
Turn leads into jobs
68%
Win rate
<4hrs
Response time
Creating a quote that wins work requires a thoughtful approach and attention to detail which is why our expert team have put this guide together so you can turn those leads into jobs in an instant.
Convert More Leads
Turn enquiries into booked jobs
<1hr
Response time
3 touches
Follow-up
45%
Close rate
We've listed simple methods to help you improve your conversion rate on your work leads, regardless of your trade -- whether you're a plumber or heating engineer, carpenter, builder or electrician.
Build a Strong Brand
Stand out from competitors
High
Recognition
+65%
Trust score
To keep ahead of the competition and to ensure the survival of your business, it is crucial that you, as a tradesman, understand the importance of developing your brand and reputation.
Improve Your Website UX
Convert more visitors
<2s
Load time
95
Mobile score
A well-designed and user-friendly website can be a powerful tool for generating leads and converting them into satisfied customers. Read on to see how you can improve your website's user experience.
5 Lead Hacks for Plumbers
Grow your customer base
+58%
Enquiries
↓30%
Cost per lead
35%
Conversion
Are you a plumber looking for more leads? With the right strategies and hacks, you can increase your customer base and revenue. Here are five hacks that you can use to get more leads and grow your business.
Google Analytics 4 Guide
Track what matters
1,240
Users
3,890
Sessions
127
Conversions
Google Analytics 4 (GA4) is revolutionising how tradesmen, like heating engineers, electricians, and builders, track and understand customer behaviour online. Learn more about it here.
Free Keyword Tools
Find what your customers search
boiler repair near me
local plumber
heating engineer
High
Search volume
Low
Competition
Local
Relevance
Learn how to identify relevant keywords, analyze competition, and optimise your content to improve your search engine rankings with these keyword research tools.
How Long Does SEO Take?
Realistic timelines for trades
boiler repair near me
local plumber
heating engineer
Foundation
Month 1-3
Growth
Month 3-6
Results
Month 6-12
While SEO can do wonders for your website, it's not something that will get you results overnight. We're going to outline what factors affect how long it might take for you to see results in the search rankings.
InstallerSHOW 2024
NEC Birmingham
🌐
Websites
📈
SEO
📣
Marketing
🎯
Leads
⭐
Reviews
💬
Social
June 2024
Date
300+
Exhibitors
Experience innovation firsthand at InstallerSHOW 2024! Visit the NEC in Birmingham for the UK's largest event.
9 Logo Mistakes to Avoid
Build a professional image
0.05s
First impression
+80%
Brand trust
A well-designed logo establishes trust by demonstrating your professionalism and encourages people to stay. It informs potential clients about who you are, what you do, and how you can help them.
5 Lead Hacks for Sparkies
Digital strategies that work
+65%
Enquiries
↓40%
Cost per lead
32%
Conversion
As an electrician, you need to embrace digital marketing strategies to reach potential customers in your local areas. In this article, BUILT will share five hacks you can use to get more leads.
Best Software for Engineers
Tools to streamline your work
$ checking tools...
✓ Scheduling: connected
✓ Invoicing: connected
✓ Diagnostics: ready
All systems operational
Automated
Scheduling
Digital
Invoicing
The heating industry is evolving, so having the correct tools is crucial. The software tools you use might affect your workflow whether you're managing a huge team or working alone. Here are a few tools to help.
