How to Set Up a Facebook Page for Your Business

This guide is for people who don't already have a Facebook page set up for their business. If you already have one, we recommend keeping it and optimising it instead.

Benefits of a Facebook Page

• Free to advertise your business
• Engage with customers
• Showcase your most recent work
• Maintain an online presence

Steps to Set Up Your Facebook Page

1. Access Facebook:
   • First step, you'll need to log in to Facebook. Please note that a Facebook page needs to be set up through a personal Facebook account.
2. Navigate to Pages:
   • On a laptop, click "Pages" on the left-hand sidebar menu.
   • On a mobile device, the menu location may differ slightly.
3. Create a New Page:
   • Click on the option to "Create a New Page".
4. Fill in Your Details:
   • Company Name: Choose a name that accurately reflects your business.
   • Category: Select the most relevant category for your business, even if it's not a perfect fit.
   • Bio: Write a short and informative description of your business that highlights what makes you stand out.
5. Click "Create Page"
6. Fill Out Additional Details:
   • Contact Information: Add your phone number, website URL, and address (optional).
   • Hours: Indicate your business hours or choose to not display them.
7. Add Visuals:
   • Profile Picture: Use a square logo or image that represents your business.
   • Cover Photo: Create a professional-looking cover photo using a tool like Canva (free).
8. Add an Action Button:
   • Consider adding a button that allows people to easily contact you, such as "Call Now" or "Send WhatsApp Message".
9. Invite People to Like Your Page:
   • Invite your friends, family, and existing customers to like your page to build an audience.
10. Turn on Notifications:
    • Ensure you receive notifications for comments and messages on your page so you can stay engaged with your audience.
11. Create an Introductory Post:
    • Write a welcome post that introduces your business and gives people a reason to follow your page.
12. Maintain Your Page:
    • Regularly post updates, showcase your work, and offer promotions to keep your audience engaged.

Additional Tips

• Don't be discouraged by a lack of initial engagement. Building a following takes time.
• We can answer any questions you have about optimising your page after it's set up.

By following these steps, you can create a Facebook page for your business that will help you connect with customers and grow your business.