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Frequently Asked Questions

We've compiled the most common queries to help you understand how BUILT can support your journey to success.

MMatthew Ford3 December 20244 min read
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BUILT · FAQ

Frequently Asked Questions

Everything you need to know

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Websites

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SEO

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Marketing

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Leads

Reviews

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Social

Answered

Websites

Answered

SEO


As specialists in helping trades professionals grow their businesses online, we receive many questions about our services and approach. We've compiled the most common queries to help you understand how BUILT can support your journey to success.

What exactly does BUILT do?

We're more than just website builders -- we're your digital growth partners. With over 9 years of industry experience and 150+ 5-star reviews, we specialise in helping trades professionals establish and expand their online presence. Our comprehensive services include:

  • Boiler service plans
  • Easy Estimates tools
  • Logo design
  • Citation building
  • Google Business optimisation
  • Search Engine Optimisation (SEO)
  • Custom website development

Why do I need a website when I get most of my work through word of mouth?

Whilst word-of-mouth recommendations are valuable, a professional website acts as a 24/7 portfolio and booking system. When satisfied customers recommend you, the first thing potential clients do is search for you online. Without a website, you might miss out on these pre-qualified leads who already trust you through recommendation. Plus, a website helps you:

  • Expand beyond your immediate network
  • Establish credibility in your trade
  • Make it easy for clients to contact you
  • Display customer testimonials
  • Showcase your best work

What is SEO, and why is it important for trades?

SEO (Search Engine Optimisation) is how you get found online when potential customers search for services in your area. Think of it as putting your business on the digital high street. Good SEO means:

  • You establish authority in your service area
  • You compete effectively with other local trades
  • You build long-term, sustainable business growth
  • You attract customers actively looking for your services
  • Your business appears when locals search for your trade

How long does it take to see results from SEO?

SEO is a long-term investment that builds momentum over time. Whilst every business is different, you can typically expect:

  • Sustained growth and lead generation beyond 12 months
  • Significant ranking improvements within 6-12 months
  • Initial improvements in website visibility within 3-6 months

Remember, whilst SEO takes time, it creates lasting results that continue to benefit your business year after year.

Do I need to be tech-savvy to have an online presence?

Not at all! That's exactly why BUILT exists -- we handle all the technical aspects whilst you focus on what you do best: running your trade business. We make it simple by:

  • Supporting you every step of the way
  • Offering straightforward communication tools
  • Providing easy-to-understand performance reports
  • Handling SEO optimisation
  • Managing all website updates and maintenance

How important is Google Business for trades?

Google Business is crucial for local trades. It's often the first thing potential customers see when searching for services in their area. A well-optimised Google Business profile:

  • Provides instant credibility
  • Helps customers find directions to your business
  • Features photos of your work
  • Showcases customer reviews and ratings
  • Displays your contact information and service areas
  • Shows up in local search results

What's included in your website packages?

Our website packages are comprehensive and hassle-free. Both our Start (£99+VAT/month) and Grow (£165+VAT/month) packages include:

  • Regular performance reports
  • Google Business setup and optimisation
  • Unlimited support from our team
  • Regular maintenance and updates
  • Secure hosting and SSL certificates
  • Custom-written, SEO-optimised content
  • Professional website design that works on all devices

How long does it take to get my website up and running?

We've streamlined our process to be efficient whilst ensuring quality. Here's our typical timeline:

  1. Initial telephone consultation (10-15 minutes)
  2. Website build and design
  3. Preview and feedback
  4. Launch

Most websites can go live within a few weeks of our initial consultation, depending on the complexity of your requirements and how quickly you can provide feedback.

Will I be able to make changes to my website?

Absolutely! Whilst our team handles all the technical aspects, you'll have full input into your website's content and appearance. Need changes? Our unlimited support means you can request updates anytime, and our team will implement them for you.

How do I know if your services are working?

We believe in transparency and measurable results. You'll receive:

  • Access to real-time website statistics
  • Monthly performance updates
  • SMS alerts for new leads
  • Regular Google Analytics reports

With over 136,634 leads generated for our clients, we have a proven track record of success.

What support do you provide?

Our commitment to customer service is unwavering. You'll receive:

  • Help with any website-related questions or concerns
  • Guidance on digital marketing strategies
  • Technical maintenance and security updates
  • Regular check-ins and performance reviews
  • Responsive customer support whenever you need it

I'm just starting my trade business. Is BUILT right for me?

Whether you're just starting, looking to grow, or ready to scale back from tools to management, we have solutions tailored to your stage. Our Start package is specifically designed for new businesses, providing all the essential tools you need to establish a professional online presence without breaking the bank.

Ready to Take the Next Step?

Join the 1,000+ trades professionals already growing their businesses with BUILT. Have more questions? We'd love to chat! Contact our friendly team today for a no-obligation discussion about how we can help your business thrive online.

Remember, your success is our success -- we're here to support your journey every step of the way.

Got questions about this?

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M

Matthew Ford

Director of Website Services

Helping tradespeople build a professional online presence and grow their businesses since 2015. Got a question about your website or digital marketing?

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