Elements Heating
Busy but not profitable, until the right customers started calling.
388+ leads
1,695+
Google Business Profile views
Top 10
Local Google ranking for Brackley
2,096+
Organic website visitors
388+
Leads generated
Jamie Potter's story
Jamie runs Elements Heating in Brackley. Time-served engineer, great reputation locally, but he was stuck in a cycle. Plenty busy, not enough profit. The leads coming in were price shoppers, not quality customers.
Where Jamie Potter started
Busy all the time but not making enough money, trapped in a cycle of cheap jobs that didn't reflect the quality of his work.
The leads coming through weren't the right fit. Too many price shoppers, not enough customers who valued quality heating work.
No clear strategy for attracting better customers. Jamie knew something needed to change but didn't know where to start.
How we helped Jamie Potter
Revamped his website to position Elements Heating as the premium heating option in Brackley, not just another Gas Safe engineer.
Targeted the right keywords so the people finding Jamie were the ones willing to pay for quality work, not just the cheapest quote.
Optimised his Google Business Profile and made sure the site converted visitors into calls, not just clicks that went nowhere.
What happened next
The phone started ringing with better enquiries. Jamie's average job value went up because he was attracting customers who cared about quality, not just price. He stopped competing on cost and started charging what he was worth.
1,695+
Google Business Profile views
Over 1,695 people viewed Jamie's Google Business Profile. That's local customers in Brackley seeing his reviews, photos, and contact details before anyone else's.
Top 10
Local Google ranking for Brackley
Jamie now holds a top 10 position for heating in Brackley. When someone nearby needs a heating engineer, he's one of the first names they see.
2,096+
Organic website visitors
Over 2,096 people found Jamie's website through Google. Potential customers actively searching for heating services in his area.
388+
Leads generated
388 enquiries generated through his website. Not tyre-kickers. Real customers who liked what they saw and wanted Jamie for the job.
“The quality of work coming through now compared to before is night and day.”
Ready to charge what you're worth?
Let's have a chat about what we'd build for you. No pressure. Just an honest conversation.
No hidden fees · Friendly UK-based team · 10 years helping trades