Why A Facebook Business Page is Important

In today’s digital age, it’s more important than ever to have a strong online presence, especially for trade businesses. Whether you’re a plumber, electrician, carpenter, or any other trade professional, having a Facebook Business Page can no longer be considered optional—it’s essential. In this blog post, we’ll explore why a Facebook Business Page is crucial for tradespeople looking to grow their businesses and connect with their target audience.

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6 reasons to have a Facebook Business Page

Here are our top 6 reasons why we think all tradesmen should have a Facebook Business Page:

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Reach a wider audience

The first and foremost advantage of having a Facebook Business Page is the potential to reach a wider audience. Facebook is a platform that has a large number of users, of whom many will be potential customers and creating a professional and engaging page ensures that your services are visible to a broader demographic and gives you the opportunity to expand your customer base.

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Show off your work

For tradesmen, showcasing your work is essential to building trust and credibility. A Facebook Business Page allows you to display high-quality images and videos of your previous as well as ongoing projects, helping to show off your skills and craftsmanship. This visual representation not only attracts potential customers but also demonstrates your expertise in your industry.

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Customer reviews

Word-of-mouth recommendations play a huge role in the trade industry. Facebook Business Pages feature a great review section where satisfied customers can leave positive feedback and recommendations. These reviews reassure potential customers who have come across your page that they are making a sound choice by using your services. In addition, responding to all reviews, both positive and negative, shows your commitment to excellent customer service.

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Cost-effective

Marketing your trade business on Facebook is extremely cost-effective. On top of organic posts, you can also create targeted advertisements to reach your specific target audience and location, ensuring that your money is spent efficiently. Facebook’s platform also allows you to analyse the performance of your posts to help you make informed decisions about your next marketing steps.

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Mobile-friendly

Nowadays, a majority of searches and online browsing are undertaken on mobile phones. Facebook Business Pages are optimised for mobile, ensuring that potential customers can easily access your information, contact you, or browse your portfolio on their smartphones or tablets.

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Build trust

A professional Facebook Business Page that’s regularly updated and engaging builds trust and credibility in the eyes of potential customers. It shows that you are a legitimate business with a commitment to your trade and customers. It also provides the opportunity for possible leads to verify your accreditations or qualifications and read testimonials from previous customers.

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Advice from BUILT

Here at BUILT, we think a Facebook Business Page is an invaluable asset for tradesmen looking to establish a strong online presence, connect with their audience, and grow their businesses. As experts in helping trades get found online, we know that Facebook has a wide-reaching potential when it comes to the features and benefits it offers as a platform. If you need help in setting up your Facebook Business page for your trade business, get in touch with our team!