Why your website needs SEO

Local SEO (search engine optimisation) is a great way to boost your company’s growth but is frequently underestimated. We’ll look at the importance of local SEO in this blog post.

In the broad digital landscape, standing out from the crowd is crucial to the success of your trade business. Local SEO (search engine optimisation) is a great way to boost your company’s growth but is frequently underestimated. Local SEO focuses on optimising a website for local search results. We’ll look at the importance of local SEO and why your website can’t afford to ignore it in this blog post.

The benefits of local SEO

Here are our top 3 reasons your website needs local SEO:

1. You can target the right audience

Local SEO’s ability to link businesses with their local audience is one of its key benefits. An effectively optimised local SEO plan ensures that your website appears prominently in search results when potential clients in your area seek items or services. For example, when it comes to tradesmen who are looking to concentrate their work within a specific radius, local SEO will be hugely beneficial in targeting the right types of customers in the right areas.

2. You’ll cater to increased mobile device use

With the increased use of smartphones, local searches are more common than ever. Users frequently use their mobile devices to seek for “near me” businesses, restaurants, or services. Local SEO optimises your website for these types of searches, making it easier for potential customers to find and engage with your business while they’re on the go.

3. Stand out against local competitors

Gaining a competitive advantage is critical in a competitive trade environment. Local SEO gives you the advantage of sticking out in local search results, allowing you to attract potential customer’s attention before they notice your competition. You establish yourself as the go-to choice in your town or local area by optimising your website for local searches.

What can I do to improve my local SEO?

Aside from investing in professional SEO services like the ones we offer here at BUILT to help you get found online, there are a number of things you can do to help improve your local SEO on your own!

Google My Business (GMB) is an essential component of local SEO. Creating and optimising your GMB listing gives important information about your business, such as location, operating hours, and customer reviews. A fully optimised GMB profile not only increases your online exposure, but it also adds confidence and reliability to your company. They’re free and easy to use and update, but we also provide our own GMB set-up package to help you out if you don’t already have one!

Online reviews are also extremely important in a potential customer’s decision-making process. Local SEO is linked to reputation management because it encourages customers to post reviews and ratings. Positive reviews not only impact potential consumers, but they also help you rank better in local search results, increasing your online visibility. Making sure you encourage your customers to leave you reviews once you’ve completed their work will really help you in the long run!

Find out how we can help you improve your local SEO

If you’re looking to grow your business online and increase your number of leads, we can help! We specialise in using local SEO best practices to maximise your chances of reaching your target audience and win you work online. Get in touch with a friendly member of our team!

Join 1,000+ trades growing with BUILT

150+ 5 Star Reviews

9+ Years Industry Experience

136,634+ Leads Generated

"They've sort of done everything for me... stress-free, easy."

Jack Potter


Elements Carpentry Solutions

Matthew Ford

March 25, 2024

Your Google Business Profile Ranking

Here we’ll introduce you to a Google Business Profile, why it’s important to have one and why you should consider Google ranking factors to maximise the growth of your business.

Read post

Matthew Ford

March 27, 2024

Marketing tips for trades

Investing in digital strategies and a website can provide numerous benefits that can help grow their businesses. In this blog post, we’ll share some marketing tips for trades that can help you boost your business.

Read post

Matthew Ford

March 25, 2024

Build Your Service Plans

Recurring revenue (such as collecting monthly payments from your customers with service plans) provides a stable and predictable way to grow your business.

Read post

Matthew Ford

March 25, 2024

9 Logo mistakes to avoid

A well-designed logo establishes trust by demonstrating your professionalism and encourages people to stay. It informs potential clients about who you are, what you do, and how you can help them.

Read post