Cavi Clear Ltd
Specialist insulation contractor went from invisible on Google Maps to dominating South Wales. 4,650 profile views. 86 calls.
Not ranking → Top 4 across South Wales
Google Maps visibility for their biggest keyword
Before
After
Avg. map rank
Cavi Clear Ltd's story
Cavi Clear are specialist insulation contractors covering South Wales, Cardiff, Swansea, and Bristol. Cavity wall insulation, cavity wall removal, wall tie replacement, and loft insulation. Technical work that most competitors can't touch. The quality of their work was never the problem. The problem was that customers searching across South Wales couldn't find them.
Where they started
Strong in Swansea, invisible everywhere else. Customers searching for cavity wall insulation across the wider South Wales area had no idea Cavi Clear existed.
New service lines like loft insulation had zero visibility on Google. Potential customers were going straight to competitors who weren't even specialists.
The Google Business Profile was only half set up. Missing categories, thin descriptions, no review strategy. Leaving calls on the table every week.
How we turned it around
Full Google Business Profile overhaul: correct categories, complete service descriptions, defined service areas covering SA, CF, NP, and BS postcodes.
Built dedicated service-location pages for every key combination: cavity wall insulation, removal, wall ties, and loft insulation across South Wales, Cardiff, Swansea, and Bristol.
Launched loft insulation as a brand new Google Maps category, from zero to showing up across Swansea within months.
Every review replied to personally, referencing the service and location. Google notices. So do customers.
What happened next
Cavi Clear went from barely showing up outside Swansea to dominating Google Maps across the whole of South Wales. Nine keywords now sit in the top 3. Their specialist niche (cavity wall insulation removal) holds the #1 spot at every single point on the map. And loft insulation, a service that had zero visibility, now shows up in the top 3 across Swansea.
9
Keywords in Top 3
From ~3 to 9 keywords sitting in the top 3 positions on Google. The spots that get the calls.
4,650
Google profile views
4,650 people found Cavi Clear on Google. 68% on their phone, searching exactly when they need the work doing.
86
Phone calls from Google
86 direct phone calls from Google alone. Customers who found them and picked up the phone.
18.8%
Action rate
Nearly 1 in 5 people who see the profile take action: clicking, calling, or getting directions. Well above average.
Google Maps coverage: before and after
Cavity wall insulation south Wales
From invisible across the entire region to consistently in the top 4. The biggest single transformation.
CWI removal south Wales
Perfect score. #1 at every single grid point across all of South Wales.
Cavity wall insulation Swansea
Near-perfect home market coverage. #1 across almost all of Swansea.
Loft insulation Swansea
Brand new service. Zero to top 3 on Google Maps.
Keyword rankings overview
Ranking distribution over time
Rankings: before and after
| Keyword | Before | After |
|---|---|---|
| wall tie replacement cardiff | 10+ | #1 |
| wall ties bristol | 15+ | #1 |
| cavity wall insulation south wales | 20+ | #1 |
| cavity wall insulation removal south wales | 5+ | #2 |
| cavity wall insulation swansea | 5+ | #2 |
| cavity wall insulation cardiff | 15+ | #3 |
| loft insulation swansea | Not ranking | #5 |
| cavity wall insulation bristol | 20+ | #6 |
Google Business Profile performance
4,650
Profile views
86
Phone calls
18.8%
Action rate
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No hidden fees · Friendly UK-based team · 10 years helping trades