Enflame Heating & Plumbing
From limited visibility to dominating three towns across Shropshire. 5,400 profile views. 164 calls straight from Google.
0 → 6 keywords in the Top 3
From no top-3 positions to six in 12 months
Google Maps
Enflame Heating
Local Heating Co
★★★★☆ 4.2Quick Boiler Fix
★★★★☆ 3.8Newport
All #1
Telford
#2
Shrewsbury
Top 5
Enflame Heating & Plumbing's story
Enflame Heating and Plumbing are Gas Safe registered heating specialists serving Telford, Newport, and Shrewsbury. Boiler repairs, servicing, installations, and bathroom fitting. The bread and butter of a busy heating business. The team knew they were good at what they did. But when someone in Telford searched for a boiler engineer, Enflame wasn't the name coming up.
Where they started
Limited organic visibility. Telford customers searching for boiler services weren't finding Enflame. They were finding competitors.
Newport and Shrewsbury were blind spots. Two markets full of potential customers, with no presence at all.
The Google Business Profile was half-done. Partially optimised, missing key details, and not generating the calls it should have been.
How we turned it around
Complete Google Business Profile rebuild: heating contractor as primary category, plumber, gas engineer, and bathroom remodeler added. Full service descriptions, pricing indicators, and correct service areas.
Dedicated service-location pages for every key combination: boiler repair Telford, boiler service Newport, bathroom fitters Shrewsbury. Each one targeting the searches real customers make.
Targeted Newport early as a quick-win market: lower competition, faster results, and momentum that carried into Telford and Shrewsbury.
Review replies on every single review. Personalised, keyword-aware responses that boost rankings and show customers someone actually cares.
What happened next
Enflame went from zero keywords in the top 3 to six. Seventeen now rank in the top 10. Newport was the standout: every single target keyword hit #1. In Telford, 'gas engineers' now shows Enflame first across almost the entire service area. 164 calls came directly from Google.
6
Keywords in Top 3
From zero to 6 keywords in the top 3. Six searches where Enflame shows up before almost everyone else.
5,400
Google profile views
5,400 people saw Enflame on Google. 71% on mobile. Customers with a broken boiler, searching on their phone.
164
Phone calls from Google
164 direct phone calls from the Google listing. Actual phone calls from customers ready to book.
17
Keywords in Top 10
17 keywords in the top 10 across Telford, Newport, and Shrewsbury. From ~3 at the start.
Google Maps coverage: before and after
Gas engineers in Telford
Near-total #1 coverage across the entire Telford service area.
Boiler repair in Telford
Nearly 3 positions gained. From outside the map pack to inside it across most of Telford.
Boiler replacement Telford
34% improvement. Consistently in the top 3 across the Telford service area.
Keyword rankings overview
Ranking distribution over time
Rankings: before and after
| Keyword | Before | After |
|---|---|---|
| boiler repairs newport | 15+ | #1 |
| gas boiler service newport | 15+ | #1 |
| boiler replacement newport | 15+ | #1 |
| boiler repair in telford | 10+ | #2 |
| boiler service telford | 10+ | #2 |
| boiler repairs telford | 10+ | #3 |
| boiler replacement telford | 10+ | #4 |
| gas engineers in telford | 10+ | #6 |
Google Business Profile performance
5,400
Profile views
164
Phone calls
14.9%
Action rate
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No hidden fees · Friendly UK-based team · 10 years helping trades