Sussex Heating Care
Dominating Bognor Regis, breaking into Chichester, and leading the heat pump market before the competition catches up. 8,070 views. 126 calls.
Heat pump visibility up 50%
Average map position from 6.2 to 3.1 across all of West Sussex
Bognor Regis
#1
Chichester
#6
4 × #1 in area
Avg. map rank
+50%
improvement
Sussex Heating Care's story
Sussex Heating Care are Gas Safe registered heating engineers and heat pump installers serving Bognor Regis, Chichester, Littlehampton, and the wider West Sussex coast. What makes them different? They do both: traditional boiler work and heat pump installation. That's rare. And as heat pump demand grows across the South East, being visible for both puts them ahead of competitors who only do one or the other.
Where they started
Strong in Bognor Regis but limited visibility in Chichester, the bigger, higher-volume market right next door.
Heat pump installation is a growing market, but they had zero specific visibility for it online. Customers searching for heat pump installers weren't finding them.
Needed to build authority across two different service types simultaneously: gas boilers and heat pumps. Most competitors only cover one.
How we turned it around
Added 'Heat Pump Supplier' as a Google Business Profile category, unlocking a whole new set of search results that gas-only competitors can't access.
Built separate content clusters for gas boiler and heat pump services. Dedicated pages for each, not a generic 'heating services' page.
Created service-location pages across Bognor Regis, Chichester, and Littlehampton for every service type.
Highlighted MCS certification and Boiler Upgrade Scheme eligibility, trust signals that heat pump customers specifically look for.
Seasonal content strategy timed to the winter boiler demand peak. Posts and updates published before customers start searching.
What happened next
Sussex Heating Care now holds #1 for all primary Bognor Regis keywords, with Local Finder #1 for four of them. Chichester has multiple terms in the top 10 with Local Finder #2 positions. The standout? Heat pump visibility improved by 50% across the whole of West Sussex. 8,070 Google views, 1,210 actions, and 126 direct phone calls.
8,070
Google profile views
8,070 people found Sussex Heating Care on Google. 62% on mobile, searching with their phone when the heating's gone.
126
Phone calls from Google
126 direct phone calls from the Google listing alone. Customers who found them, liked what they saw, and called.
50%
Heat pump grid improvement
Average map position for 'heat pump installation near me' improved by 50%. From 6.2 to 3.1 across all of West Sussex.
4
Local Finder #1 positions
Four keywords holding the #1 Local Finder spot in Bognor Regis. The strongest possible home market position.
Google Maps coverage: before and after
Heat pump installation near me
50% improvement. The standout result. From mid-pack to top 3 across all of West Sussex.
Boiler installation near me
15% improvement across the full West Sussex grid. Core area now predominantly in the top 3.
Boiler service near me
Nearly 4 positions gained on the most competitive term.
Heat pump installations
Dominant coverage across the West Sussex coast for heat pump installation.
Keyword rankings overview
Ranking distribution over time
Rankings: before and after
| Keyword | Before | After |
|---|---|---|
| boiler servicing bognor regis | 15+ | #1 |
| boiler service bognor regis | 10+ | #1 |
| boiler installations bognor regis | 10+ | #1 |
| heating engineer bognor regis | 10+ | #2 |
| boiler installation littlehampton | 20+ | #4 |
| boiler services chichester | 15+ | #6 |
| boiler installation in chichester | 20+ | #7 |
| heat pumps chichester | 25+ | #14 |
Google Business Profile performance
8,070
Profile views
126
Phone calls
15%
Action rate
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No hidden fees · Friendly UK-based team · 10 years helping trades